Coffee is the second-most traded commodity in the world, behind only petroleum, and has become a mainstay of the modern diet. Believed to have originated in Ethiopia, coffee was used in the Middle East in the 16th century to aid concentration and sparked a social revolution in Britain in the 17th century? Over time the sale of coffee throughout the world has not only been a lucrative commodity but almost a form of currency creating a great competitive mindset amongst growers, merchants, and today online sellers, a far cry from the methods used to advertise this delightful beverage in the 1950’s and 1960s.